Australia's Atlassian – a startup headed for a billion dollar IPO

It's interesting that their top value is "Create useful products that people lust after"

I've never particularly liked any of their products. My experience with Jira & Confluence made me want to scratch my eyes out and I only use Bitbucket because their free unlimited private repositories was what I needed as a freelance developer.

How is Atlassian a "startup"? They've been around for a while now. I think people need to rethink the term startup.