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Can someone shed some light on what he means by "prospect" "product" and so on? This is all highly abstract, bordering on generic sales advice.

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From my understanding... > Prospect - A potential customer. Someone who may be interested in your service. > Product - The service you are pitching to said prospect.

Pretty sure I understood what he is getting at but I'm not sure this advice will work or is recommended for all industries.

..but it's written by a VC, no?

it's written by entrepreneurs that the VC backed not VCs themselves. cross-branding

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