We generate a press list by comparing the results of your story wizard (all of the text about your story and your business that you enter into our system) with reporter archives.

To go into slightly more detail, we've train classifiers for each reporter in the system using the articles they've written. Comparing your story against the articles reporters have written in the past few months gives us a very accurate picture of who might write about you and therefore who you should be spending time trying to contact.