Working long hours is not a function of where you live. It's a choice.
I checked out the website for the company OP mentioned selling. The about page is not filled in with content, leading me to a conclusion that it's not really a fully thought through idea, let alone a company.
There's a moment in everyone's life when they either decide to start telling themselves the truth, i.e., I am not a hockey player (Guy Kawasaki reference from the linked article), or they continue to live a life of lies.
Perhaps moving to a new place will convince someone they need to be honest and make the right choices for themselves, but I suspect a dramatic move is not necessary to begin telling oneself the truth.