Sony sells its VAIO PC business, makes TV arm its own subsidiary
engadget.com
engadget.com
E.g. a few years ago they bet big on 3D TV. At the time I said "huh?". It was destined to fail. Not just because many people dislike the 3D effect, there were multiple standards, there was a need for special glasses, etc.
No, the real (missing) elephant in the room was content. After all, how many times can you re-watch Avatar? Have there even been 10 "good" 3D movies made to date?
So what does this article end with? It says that Sony is betting big on 4K screens. Once again, the key word is "content". Just how do you get 4K content to people at home? About 10 years ago we were all sold the HDTV story. But look at what's being delivered to homes today. Extreme bit starving; an HD TV channel often uses less than 1/2 of what was envisioned. Why? Because most people don't care and so it's more profitable to deliver two or three mediocre quality programs instead of one high quality program.
Those uncaring consumers will now start paying for 4K content? I don't think so! And even if they wanted it, there isn't enough available bandwidth on the cable systems. So now we need a successor to Blu-ray with even more resolution? Great, now each movie will be available in DVD, Blu-Ray and 4K Blu-Ray versions? Don't forget the collectors editions. Don't forget the inevitable re-releases (e.g. special editions), because the video quality of the first release was total crap.
And without 4K content, today's TVs are already more than good enough. My TV set is capable of far better quality than what comes out of my cable. And the quality of video on demand is no better than what's OTA. Usually worse.
Apparently nobody at Sony has managed to convey to top management the unexpurgated version of "this is a crock of shit, and it stinks".
From working in the TV industry, I can tell you that real money comes from sports broadcasts, which also means that the sports people are the ones with money to burn. Apparently, ESPN made an attempt at a TV channel dedicated to 3D broadcasts of sports events. It was discontinued in September last year not for lack of content, but because of the reasons that you dismiss :) (See http://en.wikipedia.org/wiki/ESPN_3D ) Similarly, I expect early 4k TV content to be sports and news.
So, movies isn't the only kind of content and 3D TV channels have failed because of lack of adoption. This, however, doesn't mean that lack of (even more) content still isn't the cause of lack of adoption.
Not sure how popular it is (I don't know anyone who uses it, the only friends I have who tried it got bored of it quickly), but it hasn't shut yet.
> Under Hirai’s leadership, the trajectory of improvement has been gradual but unswerving. What was once the struggling Sony Ericsson has been transformed into the popular and profitable Sony Mobile Communications group. Mirrorless cameras have helped position Sony as a leader in imaging gear, with enthusiasts increasingly opting for the Alpha (née NEX) range over the traditional DSLR format that Canon and Nikon still dominate. And most recently, the PlayStation 4 has managed to outsell its nemesis Xbox One while almost doubling subscriptions to Sony’s paid PlayStation Plus service.
http://www.theverge.com/2014/1/10/5293414/sony-rediscovers-s...
So when people say there's nothing like a Mac, I mostly agree and understand where they're coming from even though I much prefer a cheaper machine on which to run Linux. I'm unaware of anything in the PC world to match Apple's high finish + dependability/durability. Also the screen is worth it on it's own, alternatives lacking.
Apple's differentiation is not a supposedly unique high finish + dependability — although they are unique for only selling high end computers — but the Apple retail stores and easily upsold AppleCare (available up to a year after purchase of a macbook). Most PC users call their 'computer guy' relative when their PC breaks. In contrast most Apple users take their broken device to the Apple Store. That professional service is why most Macs stay in circulation longer
So it seems like while the rugged and durable machines are where Lenovo is still getting most of their money, that design was inherited from IBM, while Lenovo is trying to focus on new machines with style and finish.
I also don't see how Dell compete with the MBPs at all.
Dell's new Latitudes can easily compete with the MBP when it comes to design, price, performance and features.
They were, before they started doing gimmicky shit like this: http://arstechnica.com/staff/2014/01/stop-trying-to-innovate...
Anybody that cares to.
There is no manufacturer that claims to have extraordinary quality, no one that tries to make the cheapest possible system, no one focused on consumer support, and I'd probably get a dozen other niches if I keep trying for a few minutes. All PC manufacturers are trying hard to sell the same thing everybody else is selling, for a long while now.
Anyway, Sonny is not in the business of caring about what their consumers want, so I doubt they can differentiate in any good way.
Just something for house keeping, Sony managed to sell more than the Xbox One beucase Sony is selling the PS4 in 54 countries vs Xbox One is only available in 13 and is $100 more expensive. 4 million PS4s vs 3 million Xboxes. I think the victor is Microsoft over here, if MS does open Xbox up to more markets it will clearly outsell, then again maybe not.
Hirai became CEO less than 2 years ago.
> Sony managed to sell more than the Xbox One beucase Sony is selling the PS4 in 54 countries vs Xbox One is only available in 13 and is $100 more expensive.
And these are the sorts of smart business decisions it needs to be leveraging in order to turn things around. If you remember the PS3, it was $500 on launch.
If samsung didnt produce stuff for others they might have been in the same situation, probably a bit better but close.
I guess the sony vaio line wont be missed if it goes away, I've never come by a vaio which as nice/good.
http://blog.sony.com/press/sony-launches-worlds-first-4k-ult...
Doubtlessly, numerous people on this planet woke up this morning and said: "wow, this day would be great if I could see a 53-year-old movie in 4K. Because watching The Guns of Navarone in Blu-Ray just doesn't do it justice". No, I don't think that happened this morning (or any other morning).
Or maybe they all said: "If only I could see Dr. Peter Venkman get slimed in 4K quality, my life would be complete. Watching Ghostbusters in Blu-Ray doesn't let me appreciate the nuances of that 29-year-old film". No, I don't think too many people said that either.
I understand that Sony has to start somewhere. But there's no "killer app", or in this case "killer movie" on that list. (Though, granted, there was plenty of killing in Breaking Bad). Ghostbusters is one of my favorite movies of all time, but I'm not going to buy a brand new TV set just to re-watch it in 4K. Still, if they add Forbidden Planet to that list, maybe they'd make a sale. :)
This is not a mass market product. In fact IMO there's not enough of a market for this to be a profitable product.
But as Dennis Miller used to end his rants: "of course, that's just my opinion, I could be wrong".
Yup. But the question is, "have there even been 10 good movies made to date?". Pretty much every good mainstream movie is made in 3D now, and people go to see it in 3D by default. I've recently been to a 2D movie in a cinema and then I realized how weird it looks; being accustomed to watching movies in 3D for last few years.
[NB I like big action 3D blockbusters as much as the next person - but good ones seem pretty thin on the ground]
Okay, honest question, because I'm not up on the technology.
Are all these movies actually made in 3D, or are they mostly converted to 3D after the fact? Shooting in 3D has to be a lot more expensive. I can see doing it for big action movies, but is it needed for a typical RomCom?
All combined isn't THAT more expensive on A budgets, but usually they shoot with parallel setups of two or more cameras (double for 3d). With special monitoring, extra step (stereographer) and slightly different lighting techniques you're looking at more time needed for each setup - which then halts everything and costs even more money.
And that's only for production. Postproduction has to work on everything twice, including rendering... so it adds up.
I go to the cinema, on average, about once a month. I don't even remember the last time I even noticed, or had to consider, whether to see a film in 3D.
No one will speak up because the bosses "know better" and the bosses won't listen as well.
Is your argument that the display market can't be improved? Because of course that is...dubious. It is a huge market, and hundreds of millions of people simply need a reason to spend some of their cash on replacing their current device with a new one, just like every other device market. 4K with adaptive oversampling is enough to sell loads until the content arrives, and of course the content will arrive (increasing resolution in compressed material is one of the easiest ways to improve perceived quality for a given bitrate, obviously to a given floor).
It's interesting to contrast your post with the endless speculation that Apple is going to introduce an actual Apple TV (doing away with the supposed complexity of the modern getup), and this will be their next trillion dollar product.
It's also worth noting that the Engadget article seems to have derived a different take than some others. Others talk about Sony focusing on mobile/gaming/etc, splitting the television division off specifically so when the time comes they can do with it what they did with Vaio. That spin off somehow convinced Engadget that they are becoming the new division.
From a technical point of view there was no "big bet" on 3D. It is almost a software change provided the TV is capable of a high framerate. The marketing bet wasn't that big either it was just the obvious focus of the budget that year and could also be a cross category approach (some camcorders and still cameras can do 3D).
4K is a bigger more expensive technical change but what is the alternative? How much profit do you think there is in $500 50" TVs? After 30% retail margin?
You are mostly not wrong but it is a TV industry issue not a particularly Sony one.
Ex Sony TV Product Planner.
Alas, Sony et al made it a hardware issue, requiring re-purchase of recently-purchased HD hardware and requiring the most expensive & annoying forms where possible (battery-powered high-price easily-lost/broken glasses). This when a relatively cheap polarizing overlay with passive glasses (heck, contacts even) would have made it a no-brainer upgrade.
Passive glasses would also have reduced the resolution although that might be a worthwhile tradeoff.
I'm not sure what alternative you suggest they should have done differently to avoid "requiring re-purchasse" of hardware. PS3 was software updated to support 3D Blu-ray and 3D games. You might have to avoid existing AV receivers to get the 3D signal through which isn't ideal but not sure how avoidable it would be without making the user manually set up the 3D each time they wanted it and losing half the resolution by putting both frames in a single frame.
Sony has also suffered badly along with Panasonic from the strength of the Yen. A great deal of the cost base is still in Japan even when manufacture is outsourced into local markets which destroys any real possibilities of profit.
I don't know what the effect of making the TV arm it's own subsidiary will be, (it may be mostly to allow profits to be shown in the rest of electronics), but I really don't know what the best thing to do with it would be. I'm not sure it makes commercial sense to make TV's in its own terms but it is doubtful whether Sony could sustain franchised retail chains without TVs so it may affect the total business if they withdrew completely. It would also be a shame as the products are good and there are many good people there but I just can't see a future of long term profitability.
Ex Sony TV Product Planner/Biz Dev (Europe)
Sony marketing made 3D a big thing in 2010: http://online.wsj.com/news/articles/SB126281921528818651 Sony Pins Future on a 3-D Revival Jan. 7, 2010
But I had just bought a big screen Sony XBR6 the year before. That TV is still my primary TV, still working fine. I might replace it in another 5 years, "just because". But until then, there had better be a really compelling "breakthrough" for me to justify buying another TV. And, IMO, 3D wasn't it. And 4K isn't it, either, for reasons I already outlined.
Most households got rid of their CRTs a long time ago. So the long-time scenario of moving the old TV to the basement doesn't work anymore, because the basement already has an LCD, and that LCD still works great.
I agree with you, there's just no future of long term profitability in TVs anymore.
Well, I just got a Samsung Ativ Book 9. What crap. I'm deep in buyer's remorse. For a computer supposedly with high finish, the keyboard is completely cheap and crappy and scratchy, the screen is meh, it's oversized (despite being super thin) and just overall feels cheap, cheap, crap. Don't buy it. I could only get Fedora 19 working (not latest Ubuntu, not latest Mint, all graphic driver issues) and it was laggy as hell, my keystrokes took a half-second to materialize. Presumably the graphics driver. Gonna try Fedora 20 right now, or I'll go after driver updates or something. Don't buy this sucker. I know I won't buy Samsung again over this. Wish I would have bought a VAIO. But then they sell out.
That said, the netbook is rock solid and very reliable. It saw me through a squalid period of sleeping on couches on top of it after drinking heavily. The keyboard is tacky crap, sure, but it types well. I also have a samsung smartphone and tv (complete coincidence that they had my favourite product in each range), and I would have a hard time knocking their engineering and reliability.
Acer knock out some good machines. I miss their Timeline series. I got 12 hours out of one of them once and it was super-cheap.
Did you not play with it in shop?
When I custom ordered one from them - they notified me about every step from the beginning of manufacturing to the movements between facilities to detailed cross ocean shipping.
It is Made in Japan.
Every time I use this Laptop (one of Z-models, gold colored) it's a joy.
I think instead of trying to compete for made-in-china junk buyer's attention - they should of elevate their Z-line to fashion statement for very high end, demanding users.
Fresh start means - absolutely no preload with bloatware crap. Just bare OS with couple Sony utils.
It's no Triniton to make a comparison.
I've had zero experience with other smart TVs so this might be the best user experience out there -- please feel free to confirm this or not as I was thinking about getting rid of it.
I found Samsungs menus and control scheme to be unbearable and the owners often struggle with it too.
I usually play media directly from my PC via UPNP and that works. The built-in Youtube app is okay for the occasional video, too. Other than that I only play DVDs and Blurays and the media libraries of german TV channels (they are usually not available via built-in apps to the same extend) via a connected Rapsberry Pi.
A big plus is that my TV is able to put out DD 5.1 it receives via HDMI on it's optical output.
The picture qualities beats every other (LED) TV I have seen. It even came with halfway decent factory settings. Don't ask me how much time I spent trying to adjust the colours on my parents TV. But they grew to like the candy colours...
I have my doubts about Apple succeeding in the TV business. But maybe they will, just like in phones. Not necessarily because they're so good, but because everyone else is so bad.
I still remember the remote control of my last Sony VCR. It let you record up to 8 different programs, you put them into "slots". Horrible. Quite the opposite of how TiVo does it.
But the real absurdity of the Sony remote came when entering start/stop times for recording. The remote had a number pad (most remotes did, to allow changing channels). But the number pad couldn't be used to enter start/stop times. Instead you had to push up/down arrows, and IIRC separately for each "digit" of time. An utter fuster-cluck when it came to usability.
So maybe Apple is the future?
The Sony will wake up/turn on to the input it was turned off on so you could always supplement it with a recent internet TV box of some sort (Apple TV/Roku/Recent Sony Blu-ray/Recent Samsung Blu-ray...) whichever appeals to you.
I haven't evaluated recent models or competitors recently although I did buy an LG Blu-ray player/Freeview HD HDD recorder with internet features that not only probably had privacy leaks but also the usability was pretty catestrophic.
Disclaimer: I used to work in Sony TV Product Planning in Europe and did some of the business development for the internet services in Europe.
As for the electronics sector I was referring to, it seems I missed semiconductors, medical and the remnants of Ericsson.
Ericssons network business is alive and well, actually no. 1 by market share. I worked there until recently.
What always strikes me is that when you go to a PC laptop, the keyboard flexes in the middle. This is rubbish. The MacBook does not.
EDIT: Why downvotes? Does your laptop flex in the middle when you press the H or G key? PC manufacturers seem to not bother with much bracing there.
Because the basis of your opinion is anecdotal and seemingly you haven't used business category PC laptops. They have disadvantages compared to Macbooks (heavier, clunkier, and usually more expensive than a Macbook Pro), but many advantages as well (much-much better cooling -- I hate my rMBP because of it's constant cooling issues; much-much better warranty -- if it breaks, you can get a replacement in a few hours).
The hardware is good, but not "insanely great".
And even though Mavericks is currently not stable enough for me, it's much more useful for me than Linux. (I won't even touch Windows right now)