The name is pretty similar to CodeCombat (http://www.codecombat.com) and I'm not clear on how this site is better than Codeacademy (http://www.codecademy.com/). There are already a bunch of programming koans/katas available on the internet.
"It already exists" is a terrible reason not to do something
With CodeCombat and Codeacademy there UVP is very obvious (make learning to code a game and teach to code online resp.) and had not previously been done. With this site I don't understand what the UVP is (social programming challenges?) that hasn't been already by something like TopCoder, Sphere Online Judge, etc.
In short: Codecademy is meant for those who want to learn programming. Codewars is for existing programmers who want to get better at programming.