"choose features to put into programs. To do that, you have to have a reasonable understanding of what’s easy and what’s not easy to do."
For those Product/UX/Tone Goons who can't actually build....
Also this gem
"and there were no what we called “technical inversions,” where a programmer works for somebody who doesn’t know how to program. "
"We still follow that philosophy: At certain levels we’ve got business managers, but we don’t have non-programmers really managing programming projects."
Bill knew it back in 86... we still do shit like that.