Here's the Blink bug: https://code.google.com/p/chromium/issues/detail?id=309504
All of this happened in the open, in consultation with other vendors (not necessarily at WG meetings, which aren't where you design features anyway).
Remember the context here: Googlers have been doing the heavy lifting on this front for _years_. It's exciting that others are starting to pay attention to the problem space. That they don't think providing Shadow DOM to users is as urgent as we do is their right. We, however, are willing to take some pain in this (relatively small) instance, should they not be willing to help us work through the naming issue in short-order (which, as you can see from the thread, is the actual request; our goal is to improve things through web developers, preferably via collaboration.