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>businesses can't opt out of how they're listed.

This makes 0 sense. You can absolutely opt out, but wouldn't every business want to be at the top. I imagine if someone comes up with a better page ranking algorithm they definitely have a shot at beating google.

>bundling

I think its referred to single sign on in the enterprise world. Its much better than having to remember different logons and profiles for every google service (which youtube did)

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I imagine if someone comes up with a better page ranking algorithm they definitely have a shot at beating google.

Not a chance... about the same as Linux has at beating Windows on the desktop, in my opinion. It's too entrenched, too far ahead, barrier to entry to even get to a level playing field is too high...

I'd love to see it, to be honest. I hope beyond hope it will happen. But I think it's more likely to see something remove the need to search entirely than have a new search engine take out Google's dominance.

I agree. It's not just the algorithm, scale etc. It's the chicken/egg problem - to have a good page ranking you need a lot of usage data from a lot of users and to get a lot of users you need a good page ranking.

we'll have to agree to disagree. Search is plain and simple a utility. If the utility is better then people will switch.

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