I don't think he is asking for legal advice. I think it actually shows a lot of courtesy to post here. It seems to me that he understands lawsuits can destroy a young company and simply wants to find out if anyone in the startup community has any ideas on how to better resolve the issue or if anyone might be able to offer non-legal assistance. He clearly has a lawyer to advise him on his legal remedies.
Yes, exactly. I really didn't not want to go that route and reached out to drchrono several times but to no avail.
Yeah, he noted in the comments that he has consulted his lawyer, they have taken steps, written letters. The last option is a formal suit, which would have impact on the community's view of him and DrChrono, hence the community outreach. PLUS public shaming is a kinder ultimatum than a fomral suit, as I see it.