You left out the rest of the quote "with this as the primary goal."
Any search which can pick out a small hot interstellar spaceship will be very effective at searching for brown dwarfs and other low temperature objects in space. ("Low" means "not a fusing star".)
I doubt there's anything you can do to optimize a SETI search which makes the identification of brown/red dwarfs more difficult. In fact, since you don't know what the background low-temperature IR sources are, you would need the brown dwarf survey to help characterize what's normal vs. a possible spaceship.
There's already funding for dwarf studies, and it's an area of astronomy which is relatively new and unexplored. (The first brown dwarf was not discovered until 1995, for example.) So we know that's a proposal that many can get behind.
Identification of possible non-stellar objects falls out necessarily and almost trivially (compared to the survey itself) from the data.
Position and velocity data is also important for brown dwarf observations, so you'll get that anyway.
So you can tell me - why should we prioritize a very low probability SETI search when there's a high probability that a brown dwarf survey will be scientifically useful, and end up with useful SETI information?