* It could be helpful to open a browser tab with a welcome to Amber.Io. There is some amount of welcome text, but more hand-holding and big visual 'this is what we are' would be helpful.
I think there are two key things missing (questions in my user mind)-
One: what does it actually look like? What is this magical new amber button? One image of the button, and the magical benefits it brings would peak my visual memory when I see it in future and set me up to go
Two: The other thing that really feels missing is "how / where can I use this? " if you just presented me with a visually appealing gallery of shopping sites (bunch of names on image tiles, a bit like the W8 metro screen" then i'd be able to start using it now. I currently have this weird uncertainty of where/when Amber will kick into motion.
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