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I'm not sure how you define 'productive' in this sense. OpenStreetMap provides data for people to make maps with. What you do with that data is (gloriously) up to you.

OSM doesn't have to "sell" their maps. It's the folks like Telenav that need to make their maps look better.

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'productive' parsed for me as 'beneficial to the project'; OSM doesn't have to do anything. Notably, they don't have to garner any usage or mindshare.

OSM doesn't have to "sell" their maps. It's the folks like Telenav that need to make their maps look better.

They certainly do if "I’d like it to get OSM to seven billion contributors in the next year or two"

With a world population of seven billion, that seems a little ambitious...

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