Ah, Upside. The magazine that posted their entire archive on their website, before the magazine got bought out, and then it was a page saying "Pay for a subscription".
This is one of the most vicious removals of a WWW bubble archive I can think of.
I found this when I was looking through my del.icio.us 'to read' list and discovered this: http://ycombinator.com/gods.html . Which is too bad; it's a great essay.