Apple Sold Twice As Many iPhones As Macs Last Quarter
techcrunch.com
techcrunch.com
And this is the market share for smart phones, which is itself a subset of all cell usage (12.7% of the cell market). So Apple has 11% of 13% of all cell usage, which is the context of Ballmer's quote. He also talked about it in terms of Apple's original pricing, which certainly was far more prohibitive than current pricing.
By the way, do you happen to have a link for those market share numbers?
Macs are only x% of computers, but that means nothing when comparing with Windows or Dell. Apple sells the OS and the hardware. To look at it as market share, you would need to compare it to both OS's and hardware. With hardware, the market share outlook hits more problems. Apple can get a higher margin when it sells say memory then Dell can. Market share is not indicative of much.
Iphones are (not soley) in the category of phones that people buy because they want that phone specifically. They'll switch carriers, delay purchases etc. The majority of phones are sold to consumers that will pick a phone in-store, get the cheapest one, choose flexibly from a range, etc.
That kind of leverage gets you higher margins and better deals with carriers.
Basically, you can't look at market share without looking at margins. Nokia & dell sit at 2%-4% while Apple & RIM sit at around 15% - 20%.
http://www.maclife.com/article/news/apple_responsible_about_...
Have no mistake that Nokia and others are playing catchup.
They may sell more units, but they won't make very much profit, if any.
"I think it's an interesting direction for their product, but I'm not convinced that there's a major market there."
A lot less quotable and won't haunt you later.
"We're not making a phone." - Steve Jobs on iPhone rumors
Or put another way - I'm wondering if the long term impact of this will be to raise Apple's market share on the desktop as well. That is, after all, one of the biggest advantages to managing the user experience as well as Apple does: strong brand cohesion and increased brand loyalty.
I plan to get an iPhone for the same reason: it is the current smartphone incumbent. I was satisfied with my Windows Mobile phone, but when my contract is up, I have to go iPhone; anything else, including Android, just won't have the same number and quality of apps.
I strongly wish to be proven wrong about Android, by the way. Show me developer support and apps I want, and I might consider it. Google Maps mashups are all well and good, but is there an Android version of [insert amazing iPhone app a friend will show me tomorrow]? Probably not.
It will be very interesting to see which role Macs play in Apples product lineup ten years from now. Maybe future’s Apple is all about mobile phones. Or not. Or something in between. I really wouldn’t want to bet one way or another.
It's amazing they have $31 billion in cash, that should keep them floating for a while.