I'm in the UK, read & watch the news everyday, and didn't know this interview was happening. It's also the first time I've seen it mentioned online. It wasn't promoted properly.
It's news, not a brand of cereal. In theory journalists are supposed to occaisionally go and get stuff, otherwise they may as well fire them all and just get a photocopier and put marketing press releases through it. (In some papers I suspect this has already happened.)