Jeopardy's controversial new champion is using game theory to win big
businessinsider.com
businessinsider.com
Having read the interview, what I really take away from this is a rationality success story. Chu kept a simple focus on what he was trying to achieve, and worked to maximise his chances.
This strategy generates controversy, which generates viewers, which generates revenue. But once the novelty has worn off, there's nothing prevention g the rulemakers from instituting a formal rule to replace what was once a cultural norm.
You could also argue that the additional publicity he's enjoying thanks to his unusual strategy (eg. this article) far outweigh the costs of any such potential negative externality.
What surprises me is apparently he is the first person to play the game like this.
And now that his strategy has been publicized, it's only a matter of time for other contestants to try the same thing.