The Horrifying Apple Super Bowl Ad That Time Forgot, 1985

When viewed in that context it is not that out of the ordinary, and it was probably put together by the same fear-mongering creatives that worked on the government campaigns.

I was wondering what the Mapple Office product was, wondering if it meant Word was out on a Mac, but no, they meant the fileserver plus printer. Wasn't it Canon that actually made the printer?

However, for those who simply take it for what it is, it's genuinely creepy which is so unusual for advertising. Strange creepy you get every so often, but scary/dark creepy is pretty rare in advertising. With the obvious exception of scared straight PSAs and political ads. Rarely does a business trying to simply sell you a product take such a freaky approach.

Sorry, I'll let you return to your glib observations and poorly thought out conclusions about Apple users, "Apple culture" and whatnot.

Nowadays you could make an argument that people are lemmings for using Apple products just for the sake of them being Apple products, but judging from both anecdotes and high customer satisfaction ratings, I highly doubt the majority of Apple product users are miserable with their iPhones etc.

Terrible messaging all around.

(yes this is sarcastic).