About 45% of all games finish with a spread of 7 or less according to a quick search. Making a play that has a close to 50% chance of making you be down 3 points is costing you a lot of the margin if you think you are a close favorite.
You can't win more in football but you can lose a sure win, so if you believe you are say a 3-4 point favorite then the right play is to take the field goal every time - giving up the safe points means you take half the games and make them a crap shoot.