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It's a bit off-topic, but I'd love to know what tool/service you used to create those slideshows; assuming it's not all homebrew. The simplicity , the annotations and the 'hover zoom' are really nice touches.

(Fantastic work on the site btw. Looking forward to seeing more.)

I should probably do a teardown on my own process at some point, but here's a quick overview:

• Record the entire experience full-screen with Screenflow (http://www.telestream.net/screenflow/ - highly recommended)

• Paste stills into Keynote, annotate them, etc.

• Export to PDF, split it into individual jpegs via Automator, batch scale them for web via Ps droplet

• Display images on site with homemade slideshow js, plus zoom effect from jQuery Zoom by Jack Moore (http://www.jacklmoore.com/zoom/ - also highly recommended)

That's about it!

Nice UX analysis. Thank you! May seek your help later. http://kck.st/JNqv8z

I am struggling with onboarding for a marketplace. Could you do one of those next ?

It's possible! Any particular marketplaces you have in mind?

How about Google AdWords ?

Ooh, that's a good one! I've added that to the list. It might be quite a while, though. :)

Love your teardowns! Keep making them :)

You've got it, cocoflunchy!