Watching now and I agree. I think it was a step in the right direction, but would have worked better if combined with a multiple-identity system.
I agree. Are there any examples of multiple-identity system or "share as"?
The closest thing I can think of is an email client's "send as". Apart from that I've seen some phone apps and browser extensions that focus on helping you manage multiple accounts on a given service, like Reddit or Twitter.
Thank you very much for your input. Looks like a lot of people have this kind of needs. Usually I have to create multiple email accounts to have multiple roles of me. I'll do some research on SnapChat, but why do it like it? That's for kids.
I'm beginning to like how Snapchat handles the idea of segmented contacts.