Ask HN: I have a Viral Video (I Think) - just posted it - how can I make $?
youtube.com
youtube.com
On the other hand, it is funny.
My gf is a musician and I know a few agents who we have declined to work with because they specialize in shock gossip, celebrity scandals and other tabloid-worthy stuff. If you get contacted by those, hire them as "bookies"; a commission on each deal, but keep final say to yourself.
Jeep Diving could take off, but make sure you're not giving free advertising to Jeep. At the same time, try to avoid commercializing the Soy-Bombing movement; pranks as art are strictly a counter-culture thing, do your reading and be nice.
On a second view, I think you will need more than just guts to be good at this. Good pranksters are philosophers at heart; not only do they turn social norms on their head, but they also have strong sense of irony. You and your friends are breaking character left and right. It's you jumping into someone's jeep, not your character. Create a character, learn method acting and always ask yourself "What would Andy Kaufman do?" :-)
Create the character, be him, and follow up with a few more "Jumping into X" videos (not just Jeep); start with an "Jumping into an stroller", for example. Or jump into a cage in a zoo (starting perhaps with the much easier "doggy day care" ;-)
Open your eyes.
But at the same time, it's sorta creepy too.
for starters - with the rules, this idea is already too complex for viral video greatness. second, hardly anyone else can submit their own version, because barely anyone drives open jeeps, and even fewer people are willing to jump in them.
most important - your video has no climax in action. yes, cat videos didn't either but your video is not cute and funny. you are not doing flips. all you do is sit in the car. the mcdonalds "fire in the hole" videos are better comparison to your own concept, and show what you are missing.
Yes, it was kind of funny, but wait until some guy gets pepper sprayed and falls out of the car in moving traffic and JeepDiving.com will end up costing you a lot of money...
People are responsible for their own actions, you should not be able to sue some website because it told you to do something stupid.
He needs to create a character that does wild things, that way sponsors would pay for the persona/character and not the comedic prop.