"The world premiere of Joy Luck Club director Wayne Wang's film, "The Princess of Nebraska," was viewed 165,000+ times during the first 48 hours -- the equivalent of landing the 15th spot on Hollywood box office charts."
Yeah, if movie theaters were free and instead of you going to them, they came to you. If there's an "equivalent" to 165,000 tickets on an opening weekend of a Hollywood movie, it's probably closer to 165,000,000 page views. And that's in how much revenue is generated--for the production company, a film playing in an actual cinema would rake in more than a YouTube release of equivalent revenue, because your local movie theater makes almost nothing on ticket sales while YouTube probably makes a significant percentage of ad revenue. It's not like YouTube can give all ad revenue to content creators and sell overpriced popcorn and soda, after all.