PR stunt?
This is the first I've heard of the company and I'm not inclined to use a payment processing company where my first impression of them is they "leak user data like a sieve".
Granted, they are still in development, this can all change, etc, but my first impression is now set, and not in a positive way.
More exciting trend-hopping startup news out of Silicon Valley and Techcrunch.
http://techcrunch.com/2013/09/30/leaked-youtube-video-tumblr...
They are about to ask a lot of people for private information dealing with peoples money. If they have any loose API ends and choose to slough it off as no big deal, then count me out on using their product.