Etsy’s Culture Of Continuous Experimentation and A/B Testing

If you are in New York, you should subscribe for the Etsy Code as Craft speaker series, and not just because they always have free beer http://codeascraft.com/etsy-speaker-series/

Dan McKinley's talk on continuous experimentation of design is a must-watch http://mcfunley.com/design-for-continuous-experimentation

The last one I went to was a sparsely attended talk on using multiple CDN providers...sparse only because of the specific and technical nature of the talk, but it epitomized the scale and methodology of Etsy's testing operation...most non-massive techs are probably satisfied with moving to a reliable CDN...Etsy seemingly puts as much effort in testing CDN performance as smaller firms would in overall A/B testing. But I still found it to have some valuable insights for us small-operators, such as where the humans are involved in the monitoring process (given the investment they've made in automated systems)

http://velocityconf.com/velocityeu2013/public/schedule/detai...