++ for #1.

There are dozens of projects I've supported that were built by guys who banged it out in a couple of weeks, or a month or so of development, and it's almost always built for a single purpose. The moment the business starts thinking about other ways to use it, it becomes a mess.

Unfortunately, there are a ton of businesses who think they can get ramped up with a tiny, banged out product to sell and then 'scale up'...when in reality, they have a throwaway toy on their hands.