While I think that the Baby Einstein videos and toys are great (my daughter loves the both), I wouldn't say these are specifically programmer oriented.
Creativity, engagement, problem solving - however rudimentary are all good - nothing more complicated. I would also emphasize language - having the child hear the spoken word - whether sits mamma or daddy or baby Einstein cd.
Yeah, but what is "specifically programmer oriented" that is also appropriate to 1yos? Nothing!
True, but that doesn't make "something" the correct answer.