Advertising hasn't worked that way in almost a hundred years. It's simply vastly less effective than selling an identity.
The real secret is, it works even if you hate hipsters. In fact, they know you hate hipsters, and that's why they're in the ad.
http://thelastpsychiatrist.com/2010/11/advertisings_collater...
It makes me think that they missed the mark.
http://thelastpsychiatrist.com/2011/11/luxury_branding_the_f...
http://thelastpsychiatrist.com/2013/05/dove.html
http://thelastpsychiatrist.com/2013/09/real_men_want_to_drin...
Otherwise there's this documentary, with a more historical (and less rum-soaked) take on the subject:
I've been meaning to watch The Century of the Self for months, will definitely check out.