Honestly, I think this is delusional. A developer that successfully develops and launches a product probably won't be looking for a job, they'll be maintaining and trying to grow the product's user base.
This approach will get you people who shipped products no one (or very few people) wanted. It's not as bad as it sounds, but it's not the amazing you-big-developer-ubermensch-you thing these articles on shipping your way to a job make it seem.