You are looking at it backwards....
The "I see dead people" pitch is veneer of scientific respectability, to get academic funding. Marketing spam is the intended application.
The "I see dead people" pitch is veneer of scientific respectability, to get academic funding. Marketing spam is the intended application.
I'd still like to see why they think they can do better than what's already out there. Especially if they're making a play for academic funding, they need to publish something.
Note: this comment is without the benefit of searching for each of the team members prior works; if the company is not pointing to any particular technique or publication I'm not enthused enough to dig deeper.