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I think you should help your prospective customers by creating a section for "Apartment-sized" furniture. Most furniture being sold today is still House-sized and/or designed for very large people. Geometry is everything. Also, it would be cool if you could aggregate offerings from small, independent furniture makers. I like it already. Keep going.

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I think these are the way to go. If you aggregated small, independent furniture makers in addition to or instead of the large companies, it would differentiate you from your competition a lot better. Someone else mentioned that these brands you are using have pretty good online experiences; I think that's true, but that the smaller or regional guys don't.

There is some competition on the high end here from One King's Lane and others, but I also noticed that under the 'baller' section you still have the max cost at 2500. Custom or really beautiful furniture like Thomas Moser costs significantly more than that.

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