Apteron in Greek (Άπτερον), the one with no wings. Other things being equal, maybe they should go with something else :)

How about "Opterarm"? :-)

I agree it could be a point of confusion, but anyone buying an Opteron would probably be looking at the CPU specs anyways.

Fair point and some excellent alternatives been mooted.

I think AMD are positioning this for the server market (though would love a nice cheap desktop with this chip. With that they are levridging there only real asset in branding and I feel it will not water down but help the Opteron range live on, given they are moving away from the x86 area.

Maybe they should call it "Letniuoywercs" I don't know how to pronounce it either :-)

I agree that re-using the name is bad mojo from a marketing perspective, too many people will be caught off guard by the lack of compatibility with the x86 chip set.

Unless non-x86 desktop PCs become mainstream in the consumer market, I don't think there is much risk of confusion. The channels will be completely different and I don't think it will be easy to buy a motherboard with an Opteron A anytime soon.