I'm curious how the "Here's a problem we think you have. We plan to solve it with software." approach compares to the "What problems do you have? Would $software_solution solve it?" approach.

This is a roundabout way to ask which product development strategy is better:

- Identifying a potential problem/solution match and then validating it via conversation

- Choosing a potential client/market and discovering a problem/solution match via conversation

The reason I pose this is because my partner and I are currently attempting the second method. We have interviews lined up with potential SaaS clients, and we are going in with the mindset of "What are your pains? What could we build to remove this pain?". Now I am wondering if it is better to go to prospects with a solution in mind and get more focused feedback.

Does anyone who has gone through the SaaS product/market development process care to weigh in?