I don't feel it as strongly as minimaxir apparently does, but the copy bugged me in the way a lot of products focused on the Apple core audience do. It's impressed with itself and encourages you to be impressed with yourself as well.

Personally, I prefer a more matter-of-fact approach. The less bullshit I get in a marketing pitch, the less I worry that they need to bullshit me to cover up for issues I haven't yet discovered. But then, I'm not in Svbtle's target market; I'm very unlikely to use a hosted platform to publish.