It feels to me that they did build this for a certain type of person. One who likes writing without distractions. One who likes to brainstorm. One who appreciates simplicity.

I assume that the initial product was built around the "seasoned and experienced authors" who initially populated the site. And the founder, Dustin Curtis.

It seems that this was built for a very small group of people. But like many products that start out with a small number of people who love it... this could also be appreciated and used by others.

I am not a serious writer, but I hate writing in square spaces ui because its distracting. I might not have been able to articulate this because I'm not a serious writer - But in hind sight I realize that I usually write in word and then paste into squarespace. Svbtle eliminates this process - it makes writing simpler.

So yes. Built for a specific sub set. But with features that everyone can appreciate.