Why Aren’t App Designers as Famous as Chefs?
on.wsj.com
on.wsj.com
And it's easy for people to tell - crucially, in a half-hour TV show - that a star chef is doing amazing things with food.
Programming is just the opposite: inaccessible to non-programmers, very specialized, very technical, abstract.
It's something to do with the process I think. So narrow. Insectile even. Not pretty. It warps people, or attracts warped people, or both.
This works in other markets too. If you're unfortunate to live in an area where Billy Fuccillo owns a car dealership, you're painfully aware of his presence via incessant advertising, which somehow drives traffic to his dealerships.
Apps are more like tools than restaurants or car dealerships. Nobody has ever bought a wrench because it was made by a celebrity machinist. Likewise, I generally don't give a hoot who actually develops an app. (I may have brand preference or choose apps based on affinity with other apps.)
I remember my favorite game at one point (StarFlight) had a picture of the programming team in a jet cockpit. The 6 year old me thought it was the awesome bridge of a spaceship.
Mark Cuban is to Gordon Ramsey as Rasmus Andersson is to René Redzepi.