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That was my first thought. I'm also kind of confused at who this is for...the author is a designer and assumes a firm knowledge of HTML/CSS.

How do you obtain that knowledge without doing anything outside of a CMS?

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Quite easily, if you've made a business out of designing Wordpress themes; part of Wordpress's value proposition is, more or less, "you can make your site look exactly how you want it to, without needing to know anything about PHP except how to copy-paste these chunks of boilerplate where you want things to happen."

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