If any penny spent on cans is better spent on a check, it's dumb to buy a can regardless of whether you also wrote a check or not.
It's not clear techies actually donate checks, however.
"as wealth increases, people become more insulated, less likely to engage with others, and less sensitive to the suffering of others."
[1] http://www.cnbc.com/id/48725147 [2] http://philanthropy.com/article/Rich-Enclaves-Are-Not-as/133...