I want to quickly chime in as well. I don't want to defend Square, but they are simply using a service and are relying on its information. It sucks that your account didn't get approved, but I do not agree with your final statement: "Design is how it works, not how it looks.". Square uses a third party service, and I actually know which one it is. They regularly update their information, yet there are still issues with identities, as it is not a perfect "science". Square definitely did the best to their ability, but due to the fact that they rely on someone else, it won't be perfect. I have worked with the provider in question myself, and I know of the pitfalls. I believe Square definitely solved the issue as best as they could considering the limitations.