Beyond that, it's not as if you're putting any of your own money on the table. Ownership (whether that be private management or shareholders) is putting their money on the table.
If you'd like a higher risk/reward level, negotiate for equity or other variable compensation.
Of course, your suggestion also implies a labor market balance that simply does not exist. The article is actually about the fact that corporations are realizing record profits by employing fewer people and paying less to those whom they do employ. It's a buyer's market for labor. Not exactly a strong negotiating position for the worker.