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The article states that once a site layout follows the archetype for that type of site then the brain is "happier". I would say that at this point Facebook is so ingrained in many(not all) users that its design follows a known archetype(The FB design).

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Facebook has also simplified their design considerably over the years.

Do you remember when you had all those wall plugins like drawing apps, and "SUPER POKE" it got way out of hand.

And part of the reason Facebook did so well when it first came out, was because it was a far easier alternative than the CSS bloat that was on Myspace.

Remember going to your friends page, and three videos would autoload, with 7 songs playing and glitter graphics?

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