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Approaching it with the attitude of "how do I add 100k" is the first mistake. You need to find a genuine problem that you can solve. The rest will work itself out.

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Approaching it with the attitude of "how do I add 100k" is the first mistake.

It might be a mistake if his goal were "solving a genuine problem." It's decidedly not a mistake if his goal is to increase his income by $100,000.

Agreed, and I haven't found a need/problem that is solvable for around $100k a year. I've asked this question in several evolutions in several places and come-up flat. Other than "we need more customers" I haven't found idea extraction to be effective for me. Maybe I need to refine my listening skills.

It sounds like you and I suffer from a similar problem. I've done many "idea extraction" calls inspired by Dane Maxwell and I always somehow end up with a few vague ideas that would mostly be competition to what already is used in the industry. Not that this couldn't work of course, it just seems to me that those calls should result in knowledge about unsolved problems. Maybe we should form a support group of sorts :-)

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