Not sure if that's a good approach. Why do they need balls or guts to use your software? It's that risky? If your software is at the forefront, why is no one else using it?
I think most schools want to see something that's proven, low risk, and beneficial. If you can show them some of the top schools are using your software, and their faculty and students are raving about it, and how it's making their lives easier, reducing costs, and how the transition from BB was seamless.
The problem is obviously getting the first few schools. You need to eliminate as much risk as possible. You need a lot of credible sources backing you in this situation to make buyers more comfortable.