My tips for you:
- Your video is way too long! 7 minutes! If your video is over 2-2.30mins it's too long!
- When you use a simple, coherent story, you make it more likely that people will make a decision or take an action.
- On that note, there was no really strong call to action at the end of the video.
- If you're selling to men (and sadly lets face it you mostly are), your call to action should be done by a woman.
- There is way too much text.
- Rewards tiers are too complex. There needs to be a clear "you should buy this one". Each reward tier description is itself a little essay!
- "VMX Project" isn't a good name. What does VMX mean? It's not memorable. I don't think that 'project' is a positive word. It's the kind of word you'd associate with a charity or shaky cause.
- You need to partner up more. There are other past kickstarter projects that could work really well with your offering.
- There aren't really any social proof points that I can pick up by skimming the page.
- There's no scarcity. Why should I convert?
- You need to show the novelty. How does it differ from other similar but different products like Simple/Open CV etc.
- Going back to social proof, you don't have any media or quotes!
Just my 2c :-)
Please repost your project. It's really quite awesome, it just needs to be marketed better!
- You should be dressing like the people who are buying your software. Ditch the collared shirts.
- Tomasz: "We're hear to talk about the ... project" should be "let me share with you some magical computer vision software we've been building". Then product, product, product... Whilst telling me what the product is doing.
- Answer the question "why should I buy this". I.e. Geoff: "Any Maker can add a video camera to a project, but getting your project to understand a video feed is much harder. VMX makes it trivially easy to add xyz to your next project."
- More hyperbole (it works for Apple). Eg. VMX is Amazing/Magical/the Smartest/easiest etc etc...
People who wanted to play around with vision ideas probably funded the Pixy (CMUcam5) by Charmed Labs and Carnegie Mellon.
You need some serious funding so that you can develop demos that can be trialed against a whole range of use cases. As another poster here has said - we need to understand the problems your product solves before we can get excited about it.
What I needed to be able to back it, was a concise description of what it was and how I could use it.
I didn't see any of that in a form that I understood. I'm not an uneducated person and I consider myself highly technical (though what that means/is worth to most is debatable).
It didn't pull me in, unfortunately, because ultimately I didn't know what it was.
can it be used to find bad products on an assembly line? can it be used to improve a golf swing? can it be used to help the vision impaired? can it be used to count cards at the casino?
The world is seriously scary when controlling your own data is an 'option'.