I think you could break it down into several benefits.
1) Performance -- React, with it's Virtual DOM, and the new idea to treat the DOM as an expensive remote rendering pipeline will give you a huge performance boost.
2) Compose-ability & Modularity -- While React only serves as the "view", there's huge potential for really decoupling your application.
3) Library, not framework -- The notion that React is simply a library is awesome. While I'm not a huge fan of the 1000nd super small libraries to make up your app, without any magic or complexity; I enjoy not being locked-in to a particular solution. Especially when new (potential) solutions are being presented regularly. I think modularity will win in the end. If React doesn't serve your needs in 6 months, then you can easily (still involves work, though) switch it out for something better. But, if you use something like Ember.js, you're tied into it's ecosystem and framework.