Most of the people who are living w/ HIV worldwide can't afford to pay for treatment. From our perspective it doesn't make sense to charge for something that the people who need it most just can't pay for. By making our project non profit we can focus on the real goal, which is ending HIV/AIDS and not creating ROI for shareholders. Yes we will need to raise significant funding over the lifetime of the project to complete this goal. The good news is that our team is very efficient. The current experiment we are hoping to execute will be done at a fraction of the price and in a fraction of the time then what it would typically cost / take at a major pharma company.