It doesn't have to be intentional to be evil. But,

1) The decision to require a full name and gender was intentional 2) The decision to merge multiple accounts under the Google+ umbrella was intentional 3) The decision to automate this merging was also intentional.

I've myself been caught off guard with Google storing my search history on one of my customers' Google account because I forgot to log out after managing their AdWords account. Stupid me, right? But just as with Facebook, they've lost my trust. I'm not alone, and I think it will come back to bite them in the end.

It requires positing an extraordinary degree of ignorance on the part of Google to support the contrary view. After all, people have always had the option to use their real names, they've simply chosen not to - presumably before making the change you'd make some attempt to look into why people would choose that way.

Google ditched that motto a long, long time ago.

Now it's "Don't be evil to our profits".

"Negligent with other people's lives due to unexamined privilege" is a subset of evil.

"Don't be careless?"