The people who created this were not idiots, they learned by looking at previous coins.
1. more coins for larger transactions instead of fractions
2. faster block rate (one a minute)
3. faster difficulty adjustment time (4 hours vs days or weeks)
4. faster halving time (every other month or so)
5. faster time to last block (mid 2015)
6. faster confirmations
The random payout on a block is a neat idea. I think they borrowed it from lottocoin or luckycoin.It doesn't have to hit a dollar to be successful, even if it hits a penny USD, it will generate a ton of activity and "wealth".
The only big problem they have is their blockchain is going to be insanely huge in a year, like staggeringly unmanageable.