It's 100% attitude. Doge is fun and playful while bitcoin seems to be the domain of crazy libertarians and people who just want to be the new bank.
Examples, please.
Anyway, I like it. Having to choose one business over another, ceteris paribus, I'd always go for the one with the sense of humour.
The libertarian, crypto-anarchist ideology is inherent to all cryptocurrency, not inherent to Bitcoin.