Facebook Will Lose 80% Of Its Users By 2017
fastcompany.com
fastcompany.com
Now, the paper's conclusions may or may not be correct; I'm expressing no opinion here. My point is really about standards of journalism -- would it really kill reporters to include the word "student" somewhere in the text of an article trumpeting a paper written by students?
Vocativ (which I generally like, BTW) did this as well with this amazingly declarative headline yesterday: "Facebook Will Lose 80% of Its User Base by 2017" No question mark! Not even attribution. I noted this on Twitter and their reporter replied by saying: "So?" https://twitter.com/declanm/status/425699497092460545
For those of you who may not have been online in the early 1990s, Time magazine did this to CMU undergrad Marty Rimm's paper in its "Cyberporn" cover story. A U.S. senator subsequently waved it around on the floor of the Senate to justify an Internet censorship law: http://w2.eff.org/Misc/Publications/Declan_McCullagh/www/rim...
That was the good Sen. Chuck Grassley, in June 1995: "Mr. President, Georgetown University Law School has released a remarkable study conducted by researchers at Carnegie Mellon University. This study raises important questions about the availability and the nature of cyberporn."
The Communications Decency Act became law some six months later.
Then again, the recent dip in searches could just mean that people are finally learning to use bookmarks, or click on Facebook directly now that most browsers show you your favorite sites when they start up.
A comparison with Myspace doesn't help either since Myspace decline started when FB started growing rapidly, and currently apart from G+ (which isn't growing that rapidly) there's really no competition out there.
I have no idea if their spread followed similar models, but it wouldn't surprise me.
The reasons people use and/or leave social networks are completely different from the reasons diseases leave the body, which is the correlation needed for this study to make sense. It just seems like linkbait to me.
Which is to say: start with a tight group and you'll tend to grow -- the benefits to members of participating (and costs of defecting) are higher. With a widely distributed network, not so much.
Facebook exploited this with its initial seeding: Harvard / Ivys / selective colleges / all edus / general public.
If I recall, a strong reason for Orkut's failure to launch was that it never really developed a tight inside bonded group outside of Brazil and Latin America.
Much as epidemics spread in densely populated areas.
Gives a new meaning to "viral media" and "social disease".
I suppose that could work to some extent, since Facebook knows how to monetize.